Phase 1 of the JCF Sevens journey is complete as RuckinRugby have completed our branding. RuckinRugby partnered up for the first time with Anthony Costa in Melbourne, Australia and what a cracking partnership it turned out to be!
RuckinRugby work with an eclectic mix of design and development specialists but decided to go in search of someone new to kick off this project and found sports fan Anthony down under in Melbourne. Anthony’s online portfolio showed all kinds of fantastic designs and re-draws of logos and kit designs that caught our eye and so we punted him the ‘vision’ we had of the Jungle Crows Foundation UK Sevens Team … JCF7 for short!
Anthony kicked off with some hand sketches and worked with steers from RuckinRugby to hone the look until we ended up with the ‘sqwarking’ Crow. Anthony chose the font – called ‘Aldo the Apache’ and we were set. The colours were chosen to blend well with the main brand pallet already chosen by RuckinRugby of Sky Blue, Navy Blue, gold and White – in line with the new RuckinRugby branding for 2014.
We are now in the process of designing the fantastic stash in partnership with Samurai UK using the brand new top notch Iconix range of shirts. Anthony’s logo and RuckinRugby’s branding will run through the stash just as it runs through the website. We understand the importance of this and look forward to getting everything in place and ready for a winter of promotion.
Keep an eye on the website to make sure you don’t miss the launch of our online shop and stash range in time for Christmas!